Word Clouds        

 

Definition: a technique of information visualization that organizes keywords about the problem using different sizes or colors according to level of relevance. For this, Word Cloud serves a function akin to a table of contents for a book and “can serve as a gateway to understanding deep, rich qualitative, text-based data” (MARTIN and HANINGTON, 2012, p.206)
Objectives: identify problems, facilitate the understanding of data, facilitate data communication, problems and solutions to stakeholders, guide decision processes.