Focus Group
Definition: the dynamic created by a small group of well-chosen people, when guided by a skilled moderator, can provide deep insight into themes, patterns or problems.
When properly recruited, and under the guidance of an experienced moderator, participants can quickly accept one another as peers. In a peer setting (where the fear of being judged is diminished), participants are more likely to share experiences, stories etc. (MARTIN and HINGINGTON, 2012).
Focus Group can be applied at the beginning of the engagement process, to understand the existing problem, as in the implementation phase, to follow what has already been done, still in time to modify some part or activity of the process, or with the process already finished.
Objectives: facilitate the understanding of data, identify problems, causes and consequences, evaluate the process, stimulate communication and exchange of information with stakeholders.