Empathy Map 

 

Definition: a map to be analysed from the point of view of the users, from four questions: what does he/she feel? (about his/her needs); what does he/she see? (about his/her environment); what does he/she hear? (about other say about him/her); and what does he/she want? (about desired wishes for his/her). After answering the fourth questions, it is proposed to identify problems and difficulties in relation to the context of the users regarding the question to be investigated.

Empathy maps should be used throughout any process to establish common ground among team members and to understand and prioritize user needs.

Objectives: develop empathy, explore the context, identify problems, needs and opportunities.