Stakeholder Maps 

 

Definition: a technique adapted that help to visually consolidate and communicate the key constituents of a project. “As well as identifying end users, it is critical to include people who will benefit from the project, those who hold power, those who may be adversely affected, and even those who may thwart or sabotage designed outcomes or services” (MARTIN and HANINGTON, 2012, p.166).

In our model, the Stakeholder Maps, proposes to identify within a map of polarities power vs. support issues such as: what stakeholders do we have the power to mobilize to support us? Or, what stakeholders with power should we keep away from us, since they prevent us from getting more support?

In addition, different colours can be used to identify the types of stakeholder support indicated on the map, such as financial, governmental, material support, communication etc.

Objectives: explore the context, identify stakeholders, opportunities, needs.