Brainstorming 

 

Definition: brainstorming is a generative technique of ideas used to stimulate the group’s creativity with the intention of generating concepts and ideas about a specific challenge. In it, participants suggest ideas without judgments in the shortest possible time (MARTIN and HINGINGTON, 2012). The team is encouraged to write all ideas in post-its. Ideas can involve topics such as: technologies, needs, existing services, etc. To carry out a brainstorming more profitable are indicated some guidelines: (1) focus on topic, that is, not escape the question that is being clarified or solved; (2) be visual, in the sense that some ideas are faster and understandable to the group if represented as a sketch; (3) defer judgment, about not evaluating during the brainstorming if the ideas of the team are pertinent or if they are feasible, because this moment is not to limit ideas; (4) go for quantify, that the more ideas are generated the better is, because the more ideas, the greater the chances of generating new solutions; (5) doing not talking; (6) encourage crazy ideas, as these may draw upon pertinent ideas; (7) build on other ideas, about collaborating and making combinations with colleagues’ proposals and improving them; (8) on conversation at a time, so as not to confuse the group, the group is indicated to be in tune and not to separate conversations; and (9) think fast, because it facilitates having ideas in greater quantity and avoiding judgments.

Objectives: inspiration, generate ideas, identify opportunities for innovation.