Cross-fertilization

 

Definition: also called “charrette design”, the technique is inspired by the process of biological nature. Each group is given 10 minutes to sketch. After this, two people (for each group) should change to different tables, while the third person remains at the table. Each person brings forward the best ideas from each group, and the cross-pollination of the best ideas begins to emerge and inform superior design concepts. Another function of this technique is to evaluate the ideas of the other groups (MARTIN and HINGINGTON, 2012).

Objectives: organize the information, synthesize information, identify issues, help to remember the different tasks done.